MIT Students Research the Language of GIFs (and They Need Your Help!)


Mar   2014



It happens all the time these days. You e-mail a friend asking if he or she would like to join you at a party, concert, or some other type of shindig over the weekend and you get something like this in response:

NBC via

GIFs have infiltrated the Internet and are changing the way we communicate with one another—so much so that two students at MIT have set out to quantify their importance.

Nerd vandalism
Nerd Vandalism via

Travis Rich and Kevin Hu, graduate students at the MIT Media Lab, created GIFGIF, a website designed to study the use of and emotional reactions to GIFs. They discussed the project in a recent interview with Quartz.

“We were talking about GIFs one day,” said Hu, “and we realized that they’re becoming more and more serious of a medium. They’re more popular, they’re used for more things. And we realized that we could quantify this usage.”

GIFGIF presents visitors with two GIFs and asks them to choose which one best represents a particular emotion, such as fear, excitement, or satisfaction. One of Rich and Hu’s initial goals is to create a text-to-GIF translator that would generate a set of GIFs based on a piece of text, such as a poem. They’re also interested in the sociological aspect of GIFs, and they’ve noticed that votes on the site vary from country to country, which, said Rich in their Quartz interview, “could help us understand how emotions are interpreted across the world.”

18 Things Americans Studying Abroad In Europe Say, And What They Really Mean
Walt Disney Pictures via

Aside from facilitating the collection of emotional and cultural data, GIFGIF also allows the researchers to build a database that will help you find the perfect GIF for whatever type of response you’d like to convey.

the office animated GIF
NBC via

Since launching earlier this month, the website has drawn thousands of users each day. So if you need a break from hitting the books, spend a little time on GIFGIF—it’s fun and you’ll be helping to advance the study of human communication.

22 Jimmy Fallon GIFs That Are Pretty Much Your Life
NBC via

Note: Did you know you could win a $10,000 scholarship for college or grad school just by registering on CollegeXpress? This is one of the quickest, easiest scholarships you’ll ever apply for. Register Now »

About CollegeXpress


We’ve been at this college search business for a while, helping students find colleges that truly fit for 30 years. You’ll find all of the articles and college profiles from our publications—Private Colleges & Universities, Public Colleges & Universities, American Colleges & Universities, and Graduate Colleges & Universities—on CollegeXpress, and tons more. Plus we made it easier and faster for our featured colleges to recruit you. When you search college profiles and click the big, green “Yes, connect me! . . . ” button, colleges will send you brochures and other cool stuff about their campuses.