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Media Plan Case Competition

Sponsored by: Washington Media Scholars Foundation

Applicant must be an undergraduate student currently enrolled at a U.S. college or university. Applicant must be part of a team that creates a strategic media plan based on a hypothetical special election referendum issue. Students work with actual, real-world, data from leading national research and ratings firms to create a media plan that will make the most effective impressions on their target voter. The six finalist teams earn an all-expense paid trip to Washington, DC for Media Scholars Week. On the final full day, each team presents their strategic plans to a panel of judges; top two teams take home a portion of $10,000 in scholarship awards.


Application Deadline February 12
Scholarship, Grant, Fellowship or Contest Contest
Number of Applications 200
Award Coverage plus all-expense-paid trip to Washington, DC for competition finalists.
Awarded every year? yes
Renewable? no
Must be repaid? no
Required to attend a specific school? no
Is a separate application required? yes



Max $3,000
Min $2,000


Max 4
Min 4

Contact Information

Kara Watt
Washington Media Scholars Foundation
815 Slaters Lane
Alexandria, VA 22314 United States

Phone: (703) 299-4399

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