May   2014



Securing a Sports Internship

CEO, Sports 1 Marketing
Last Updated: Mar 11, 2019

From my extensive experience and expertise, I can tell you for a fact that sports internships are among the hardest to garner. The bottom line is that they are extremely popular. Like the entertainment industry, people very much want to break into the sports field, and as is found with most industries nowadays, internships have become the route people now need to take to get their foot in the proverbial door. So how do you stand out and get yourself noticed?

Be more interested than interesting

My advice is to be more interested than interesting. What does that mean? It means to delve deep and take advantage of each opportunity. Learn, study, and ask questions about the organization you’d like to intern with and all the positions available within. Find out who the decision makers, power sponsors, and executives are, as well as things such their interests, where they went to school, groups they belong to—you never know if there’s a connection somewhere.

It's all who you know

Often, if you dig deep enough, you will find a connection somewhere, and when you do, use it to your advantage. There is great truth to the old adage, “It’s not what you know, but who you know.” And in your research, maybe you’ll discover an organization does a lot of work for a certain charitable group. My advice is to go out and volunteer for that charity and work with the sports organization in that realm. You’ll not only feel good about what you’re doing, but you’ll meet people within the organization.

Or find out what events or activities a team is doing in the community and then go out and attend them. Bring a bunch of kids if you can. Again, you’ll make the connections and feel good about it at the same time.

In other words, you can become more involved—put out energy and find the commonalities—and get noticed. Surround yourself with the circumstances that you want to create. Surround yourself with the people, organizations, charities, and the community you want to be involved in.

Don't give up

Finally, be persistent. There is no lack of opportunity, only a scarcity of resolve. Show an organization how much you want to be there. Take time out of the equation because things don’t usually happen overnight, and do not quit. Do not give up.

If you do these things, you will statistically increase your chances of getting the sports internship you’re after.

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About David Meltzer

David Meltzer is the CEO of Sports 1 Marketing, which he founded with his business partner and president of Sports 1 Marketing, Pro Football Hall of Fame quarterback Warren Moon. Prior to this, as CEO of Leigh Steinberg Sports & Entertainment, David, along with Leigh and Warren, negotiated over $2 billion in sports and entertainment contracts. In addition to athlete representation, LSSE served as creative and technical consultants on movie and television projects such as Jerry Maguire, Any Given Sunday, For the Love of the Game, and HBO’ s Arli$$. David attended Occidental College and Tulane University Law School. He and his wife, Julie, and their four children live in California. He recently released his book, Connected to Goodness.


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