Z. Kelly Queijo is president of Smart College Visit, Inc., a higher ed marketing and college visit planning portal, which she founded in 2009. Kelly is passionate about mobile app development, especially when it comes to creating travel and location-based tools and services for colleges and universities. “Visit Virginia Tech,” a mobile campus guide and her company's first app, was released in 2011. SmartCollegeVisit.com has been listed in the Top 100 education advice blogs and as one of the top 5 college visit sites by her peers. Her popular weekly Twitter chat "CampusChat" provides education experts, parents, and students with a forum for insightful interaction. A Virginia Tech alumna, Kelly held the position of Undergraduate Admissions Marketing and Public Relations Coordinator for Virginia Tech from 1993-2000. She is the former Director of i-Recruitment Services for Carnegie Communications and Internet Sales Manager for CollegeNET, both of which provide web-based services to college admission offices. An award-winning writer and marketing campaign developer, Kelly is the 2010 VT Knowledgeworks Entrepreneurship Summit award winner for best business concept.