Whether you’re standing in Silicon Valley, on Wall Street, or along Madison Avenue, a deep-rooted understanding of today’s business climate separates the good from the great.


About the JU Davis College of Business
• Accredited by the Commission on Colleges and the Association to Advance Collegiate Schools of Business (AACSB International), an honor earned by only the top 5% of business schools in the world
• Offers the 4+1 program to highly motivated freshmen, which allows students to complete a Master of Business Administration (MBA) or a Master of Organizational Leadership (MOL) degree in only one additional year of graduate study
• Offers distinguished master’s and doctoral programs, including a top-tier MBA program ranked by CEO magazine

Jacksonville University (JU) Davis College of Business is committed to priming graduates for success in an ever-evolving marketplace with real data and actual results. Hosting numerous majors and programs, JU offers undergraduate students a common business core that provides an overview of all aspects of business, and that’s only the beginning.

The Accounting curriculum at JU is designed to provide a foundation for entry into both the financial and managerial realms of accounting. From reporting operations and financial footing to techniques and systems, our Accounting students become excellent candidates for management positions in banking, investment houses, and brokerage firms. Some students also pursue licensing as a CPA, CMA, or CIA, fully equipped to compete internationally.

The Business Analytics major at JU applies descriptive, predictive, and prescriptive analytics to transform data into actionable information. Course topics include advanced statistics, data visualization, time series analysis, forecasting, optimization simulation, decision analysis, database analysis, competitive intelligence, and econometrics. Many local companies partner with JU to provide experiential knowledge, making big data a big deal by offering internship opportunities to eligible applicants.

The Business Information Systems major at JU is designed for students who want to live in that constantly morphing intersection between business and technology. Our program provides students with the tools and skills needed for informed decision-making in organizations both large and small. At JU, you will form a better understanding of the impact that information systems have on the business world at large.

Combining the study of economic theory with a broad introductory look at business, Economics majors acquire necessary skills in ethics, communication, and leadership. With a degree that is second to none, our Economics students go beyond the study of supply and demand to explore theory and how to approach today’s hot-button issues. Economics affects our whole world—from government and public policy to corporate America—and JU students aren’t only work ready—they’re world ready.

With a focus on creating and maintaining market value, the JU Finance major emphasizes business fundamentals, including courses in ethics, communication, and leadership. Students prepare for career paths in corporate financial management, investment analysis and management, and international financial management. Finance majors receive an excellent foundation for entering graduate programs or seeking professional degrees such as Law or Accounting.

Designed for students who have a keen interest in not only succeeding in business but leading, the JU Business Administration program provides career-specific courses aimed at meeting your desired business focus. The progressive course design uniquely positions students for a broad range of career opportunities upon graduation. Classes such as accounting, statistics, management, marketing, and finance, among others, prepare students with the essentials. No matter what industry you enter, this degree equips you for the next big step.

Our School of Aviation, where you will gain world-class expertise in aviation management and advanced airline training, is home to experienced, industry-recognized faculty. Small class sizes and a close-knit community provide the support necessary for your career development in airport management, airline management, air traffic control, and other related fields. Signature internships and job shadowing opportunities with airlines, airports, aviation companies, and air traffic control agencies transform the classroom into a hands-on, professional experience.

International Business
Banking in London. Manufacturing in Mexico. Logistics in Asia. Entrepreneurship in Central Europe. With a degree in International Business, the possibilities are endless. JU’s International Business program marries a solid foundation in business skills with a global perspective and language specialization. Armed with this increasingly popular degree, you literally open a world of options for your future. This major builds upon basic business curriculum, adding global perspectives in economics, finance, marketing, government, and politics. JU faculty bring their own international experiences to the table, and independent research projects are highly encouraged. As the only AACSB-accredited program in North Florida and South Georgia among private colleges and universities, this program can be customized to fit your geographic area of interest.

Sport Business
Our Sport Business program provides students with a solid foundation in business while integrating a dynamic sport curriculum. You’ll examine how well a sponsor’s marketing plan is communicated to fans, investigate the impact of a game or race on a city’s economy, and much more. Our course work helps students progress through a wide range of sports-centered classes, including promotion, technology, finance, and management. Capping it all off is a senior seminar, during which students work directly with a client on a real-time project. JU’s location in northeast Florida offers a strong, symbiotic link to professional sports teams in football (NFL), soccer (NASL), golf (PGA), and baseball (MLB-AA); NCAA Division I intercollegiate competition; and other leagues and organizations ranging from auto racing to fishing.

Reach higher
Whether you’re looking to jump-start your career, rise above others within your organization, or start a new business venture, there has never been a better time to join the team at JU’s Davis College of Business. Reach higher. Dig deeper. JU is ready to help you seriously get down to business.