From the moment you set foot in the Brandcenter at Virginia Commonwealth University, you feel part of a group of smart, talented, and deeply committed people from diverse backgrounds, all working toward a common goal.
The Challenge
You'll work with professors who are industry leaders on team-based assignments tackling real world challenges. The work will be grueling, but the friends you make and your determination to succeed will keep you going. By the end, your work will be stronger than you ever thought it could be, and you'll have a new approach to solving problems. You'll know dozens of industry leaders by name, and you'll have formed friendships that will last a lifetime.
The Fun
Along the way, you'll have moments to enjoy a city known for creativity at all levels. From gallery openings and jazz festivals to street artists from all over the world, Richmond is a place to charge your creative batteries. Whether you need the solitude of early-morning kayaking on world-class rapids or want to spend the evening at one of our dozen craft breweries with classmates, Richmond is a great place to be.
The Brandcenter at VCU is part creative studio, part business school.
As a student, you'll graduate with:
- A master's degree in business
- A portfolio of work
- A healthy appreciation for the power of original thinking
Our programs focus on depth and breadth. No matter your concentration, you'll gain a deep understanding of how to craft your work through hundreds of hours of practice and critique.
You'll learn how consumers think and how the industry works—and how to collaborate with your teammates to get the best ideas.
The learning doesn't stop at creative problem-solving. Under the guidance of faculty with extensive industry experience, you will also learn how to present, persuade, and sell your work and your ideas.
You'll tackle real projects and meet industry leaders. You may find yourself presenting work to executives from companies such as Apple, Droga5, Disney, Wieden + Kennedy, Google, or Nike.
The Brandcenter alumni network is second to none. Brandcenter alumni regularly mentor current students by reviewing work, sharing career advice, and hosting tours/informational interviews at their agencies/companies.
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