The Brandcenter at VCU

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An Inside Look

Two years. Five concentrations. Real-world experience.

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Each concentration represents an important industry discipline, but students work together collaboratively to create a real-world environment. Read on to learn more about each one.

Art Direction students are visual problem solvers with a strong sense of concept and design.
Curriculum and Courses

Copywriting students can bring life to big ideas through storytelling that is bold, honest, and engaging. 
Curriculum and Courses

Creative Brand Management students use a combination of creativity and business acumen to build brands. 
Curriculum and Courses

Experience Design students work on creative teams to concept, design, prototype, and build brand experiences that help people and that push the envelope of what is technologically possible. 
Curriculum and Courses

Strategy students are students of creativity, budding anthropologists who love to learn about different cultures, people, and groups; culture mavens who follow pop culture and trends, future forecasters, problem solvers, and insightful generators of ideas that inspire and move business forward. 
Curriculum and Courses

From the moment you set foot in the Brandcenter at Virginia Commonwealth University, you feel part of a group of smart, talented, and deeply committed people from diverse backgrounds, all working toward a common goal.

The Challenge
You'll work with professors who are industry leaders on team-based assignments tackling real world challenges. The work will be grueling, but the friends you make and your determination to succeed will keep you going. By the end, your work will be stronger than you ever thought it could be, and you'll have a new approach to solving problems. You'll know dozens of industry leaders by name, and you'll have formed friendships that will last a lifetime.

The Fun
Along the way, you'll have moments to enjoy a city known for creativity at all levels. From gallery openings and jazz festivals to street artists from all over the world, Richmond is a place to charge your creative batteries. Whether you need the solitude of early-morning kayaking on world-class rapids or want to spend the evening at one of our dozen craft breweries with classmates, Richmond is a great place to be.




The Brandcenter at VCU is part creative studio, part business school.
As a student, you'll graduate with:

  • A master's degree in business
  • A portfolio of work
  • A healthy appreciation for the power of original thinking

Our programs focus on depth and breadth. No matter your concentration, you'll gain a deep understanding of how to craft your work through hundreds of hours of practice and critique.

You'll learn how consumers think and how the industry works—and how to collaborate with your teammates to get the best ideas.

The learning doesn't stop at creative problem-solving. Under the guidance of faculty with extensive industry experience, you will also learn how to present, persuade, and sell your work and your ideas.

You'll tackle real projects and meet industry leaders. You may find yourself presenting work to executives from companies such as Apple, Droga5, Disney, Wieden + Kennedy, Google, or Nike.

The Brandcenter alumni network is second to none. Brandcenter alumni regularly mentor current students by reviewing work, sharing career advice, and hosting tours/informational interviews at their agencies/companies.

Are you interested?

Yes, connect me!

2 Graduate Programs Offered

Program Certificate Master's Doctorate
Campus Hybrid Online Campus Hybrid Online Campus Hybrid Online
Arts Management                
General MBA                


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