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At what point should parents instigate a nonexistent college search?

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Charlotte M. Klaar, Ph.D.Charlotte M. Klaar, Ph.D.
Director
Klaar College Consulting LLC
The college search should begin in earnest in the second half of junior year. This can be preceded by a year or so of unofficial college visits so that the student can see various types of colleges (city, rural, large, small, etc.). One thing that I caution my client families not to do is to immediately begin the college visits with Ivy League schools or schools of that type. Of course your child is going to like these colleges. Realistically, even if he is qualified to attend them, what are his chances of acceptance? Don’t discourage him before the process begins.