Kim Lifton is President and Cofounder of Wow Writing Workshop, a strategic communication company specializing in college admission and grad school application essay writing and professional training. She leads a team of writers and teachers who understand the writing process inside and out. Wow’s team teaches students how to write application essays, and provides expert training on their unique approach to professionals who want to improve their essay coaching practices. Kim blogs regularly about the college essay’s role in the admission process for multiple industry publications and websites. In 2019, she was named a LinkedIn Top Voice in Education.
Before co-founding Wow, Kim worked as a reporter and communication consultant. Highlights include: Co-producing a PBS documentary about teens and depression, No Ordinary Joe: Erasing the Stigma of Mental Illness; writing “First Class,” a weekly lifestyle column about the area’s most successful businessmen and women for the Detroit Free Press; creating “A Small Business Adventure,” a 12-part monthly series about the perils and pitfalls of running a small business for the Detroiter Magazine; supervising a public relations campaign and accompanying print materials that attracted local and national print, radio, and TV media coverage for the National Council of Jewish Women’s annual convention in celebrating its 100th anniversary.