Kim Lifton

Kim Lifton

Kim Lifton, President and Cofounder of WowWritingWorkshop, has been reporting the news, writing for businesses and nonprofits, and teaching students how to tell their stories for three decades. Her articles on the college essay and other topics appear in a variety of publications, in print and online.  

Kim and her business partner, Susan Knoppow, founded Wow in 2009 as a full-service company that specializes in personal statement and supplemental essay coaching services to students applying to college, graduate school, and beyond. The company also provides professional essay coaching to educational consultants and strategic communications and writing services to businesses and nonprofit organizations. Kim and Susan are co-authors of a popular e-book for anyone who works with students applying to college: How to Write an Effective College Application Essay: The Inside Scoop for Parents ($9.99 on Amazon.com).

Kim is a recognized national expert on the college application essay and speaks to high school and parent groups about the role of the college essay within the competitive admission world. Kim is also a frequent guest speaker at industry conferences, and has planned and moderated expert panel discussions on the college essay with admission professionals from the nation’s top universities. Kim conducts monthly webinars for parents and represents Wow during webinars and interactive social media events (Twitter Chats, Google Hangouts, etc.) sponsored by community service organizations, test prep organizations, and financial aid companies.  

Articles

Changes to the 2017-2018 Common Application Essay Prompts

The Common Application is changing up its essay prompts for the 2017-2018 college admission cycle. But what do these changes mean for you?read more

5 Easy Ways to Trim Your College Application Essay

It's important to stick to the given word count for your college application essays. If you're having trouble doing that, follow these tips!read more

How to Read a College Application Essay Prompt

To write a good application essay, you need to know how to read your college essay prompts so you truly understand the question your college of your choice is asking. Here, an essay-writing expert explains how.read more

What are some of the cornerstones of a good college application essay?

A good college essay can help you get accepted, but a bad one can sometimes prevent it. That's why it's important to do it well. read more

Answer One Question to Stand Out in Your Common App Essay

Before you start writing the Common App essay (or any other personal statement), ask yourself: What do I want colleges to know about me that is not apparent from the rest of my application?read more

Need Money for College? You Need to Knock Your Scholarship Essays Out of the Park!

A strong scholarship essay can make all the difference between getting those dollars and paying for college yourself.read more

Application Essays in Class vs. In Reality

You'll probably feel a lot of pressure to get your college applications essays just right. Unfortunately, there's no formula to write a perfect essay, but there are steps you can take to make yours the best they can be.read more

Who can help me write my college application essay?

Writing is not a group activity, and you should always write your college application essay on your own. You can get guidance, but make sure it is the right kind of help.read more

Why Your English Paper Doesn't Make a Strong College Essay

Year after year, students send us college application essays to review that were written for an English class. Most of the essays earned A's . . . but not a single one was ready to submit with a college application.read more

Admission Officers' Secrets to Standing Out in Your College Essay

These five college essay tips--straight from admission professionals--will help you and your college application stand out.read more