Kim Lifton is President and Co-founder of Wow Writing Workshop, a strategic communication and training company that follows three principles: process, plan, and schedule. Wow also specializes in professional development for consultants, teachers, and high school counselors who work with students applying to college or grad school and teaches college and grad school applicants how to write effective personal statements and supplemental, fellowship, and scholarship essays. Since 2009, Wow has been leading the college admissions industry with our unique approach to the college application essay. We work with students and professionals around the world and are staffed by a small team of experts who understand the writing process inside and out.
The Common App recently added a new prompt choice to its college essay section. Here's what it is, what people think, and how you can approach it.read more