College admission essays often have specific prompts to both get the gears in your mind turning and tell the story you really want to tell. In particular, many schools ask students to write an essay about the reasons they feel that college or university is right for them. We call these “Why us?” essays. Lots of students misunderstand the prompts—and miss out on an important opportunity to stand out to their top colleges of interest.
Examples of "Why Us?" essay prompts
Not all colleges and universities will approach the "Why Us?" essay the same way. Some of the prompts you come across might look something like this:
- Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual-degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests?
- Describe why you are interested in joining the Tulane University community. Consider your experiences, talents, and values to illustrate what you would contribute to the Tulane community if admitted.
- Designed as a short-answer question to be responded to in 100 words or fewer, Tufts University asks students to finish the sentence “I am applying to Tufts because…”
Avoiding common mistakes
I read an essay once that was a beautiful story from a student answering the “Why us?” prompt for a Big Ten university. Full of descriptive details about the school’s location and football stadium, the story painted a vivid picture of the long drive to and from the school in the family car with his dad, an alumnus. This boy was clear he wanted to follow in his father’s footsteps, he was comfortable inside the stadium, and he was certain he would feel at home at this university. Unfortunately, this story did not respond adequately to the prompt.
Students often tell admission officers how much they love the big city, how badly they want to escape their small towns, or how much they love the old buildings on campus. Be careful! This is not what admission officers are looking for. They want to know why you are a good fit for their campus, whether you have the chops to succeed academically if there are clubs and activities to support your interests, and if you are likely to graduate from this institution.
To get moving in the right direction, consider what you want the college to know about you that is not evident from the rest of your application package. How do the college’s curriculum, clubs, and campus life support your interests? Why are you a good fit for the institution? This task can be difficult, even for students who spent their childhoods wearing sweatshirts emblazoned with their parents’ alma maters. Most students have no idea what a school offers academically, socially, or culturally. You have to do the work to prove to them you want to be there.
Related: College Admission Essay Ideas That Just Don't Work
Tips for "Why us?" essay success
After speaking with admission officers from small liberal arts colleges, elite universities, and state institutions, I’ve found that regardless of size, status, or essay prompt, they all offer similar tips:
- Don’t overthink it.
- Tell admission officers what you want them to know about you, not what you think they want to hear.
- Answer the prompt honestly.
- Make sure your essay is focused and written in your own words and your own voice.
You should never be thinking, “What are they looking for?” The better question is, “What do I want them to know about me?” They know how great they are; your job is to let them know how great you are and why you're a good fit for their school or program.
Related: Admission Granted: Examples of Successful College Application Essays, Volume I
The college admission process is long and your essays can feel like one of the most intimidating parts. As stated above, don't overthink it. You have the story in you already, and you know why you want to attend the schools you're interested in. Now, it's just about showing those schools the passion and drive you have to reach your academic goals on their campus.
Looking for more advice on admission essays and college application tips? Check out our College Admission articles and blogs!
