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5 Perfect College Majors for Aspiring Social Media Influencers

Wanting to be a social influencer isn’t new, but pursuing a degree for it is! Consider these fields if you want to make a career of being on the internet.

So you’re looking for a degree to study in the digital world? Digital media is so present in our daily lives, so you don’t want to explore any outdated or clichéd majors. It can be overwhelming to think about—but that’s okay! Simply being here means you already have an idea of what you want to be: a social media influencer. Being an influencer can be highly lucrative in today’s world. It’s a popular and relevant profession because businesses need your skills to reach their target audiences effectively. 

It’s important to note that exploiting fame to become a social media influencer is entirely different from getting a college degree to become one. (Earning a degree may even make you more famous in your influencer journey, which is just icing on the cake!) With a major to become a social media influencer, you’ll learn the practical skills of marketing, consumer psychology, and how to stay in business while earning up to $100,000 per year. Here are the best college majors to consider for your influencer journey.

1. Social Media

What’s more relevant than studying Social Media as an aspiring digital influencer? Due to the continued relevance of social media, it’s become increasingly necessary for schools to include it in their curricula as a major and not just part of a module. Arizona State University is one such school that now offers a degree in Social Media. What’s more interesting is that many colleges allow students to study online. Individuals enrolling in Social Media programs learn how to manage accounts, produce exciting content, and understand analytics using various tools.

Related: How to Land Your Dream Career Using Social Media

2. Fashion

Social media and fashion have several things in common—one of which is the requirement to remain relevant with time and audiences. The fashion of today is vastly different from 19th-century fashion, just as the media content from a decade ago is different from what we have now. Pursuing a degree in Fashion will teach you not only about business but how trends function in our society. Both work hand-in-hand because social media can be used to keep people up-to-date about changes in fashion and cultural trends.

3. Business

Business is one of the most popular and common-sense majors to choose if you’re looking to better understand the business side of anything, including social media. With this degree, you’ll engage professionally in social commerce, a process where companies reach out to you to drive their sales with internet users. The skills covered in a Business program—such as communication, social media marketing, analytics, and advertising—could be enough to prepare you to be successful as a digital trendsetter while enriching any business’s bottom line.

Related: Business Programs 101: Your Guide to Opportunities at Public Colleges

4. Digital Cinematography

Have you watched any high-quality videos on social media lately? Producing one requires a lot of skills and knowledge to shoot and edit them. Some professionals making those videos hold a degree in filmmaking-related fields. Consequently, people skilled in this line of work will continue to be in high demand as social media’s popularity increases; they can not only work for themselves but for others who film yet don’t have the skills to edit their own videos. People who work in the field of film and digital cinematography are talented and passionate, and they have sophisticated technical skills that make social media accounts stand out.

5. Nutrition or Fitness Science

Health and fitness are as old as time, and you can’t go wrong with getting a degree relevant to this course of study if you desire to be a social media influencer. People love guided nutrition and fitness advice they can find on the internet! What’s more, they’re more likely to trust your judgment because they know you’re not just trying to sell something to them if you’re highly skilled and knowledgeable in the field. These benefits may also push you to internet fame.

Related: Top 10 Nutrition Tips for College Students

You have so many options to choose from to become a digital trendsetter. Whether online or on campus, getting one of these degrees could make you a high-demand professional. However, remember to hone your skills enough to stay relevant when it comes to emergent trends. Get that relevant degree, start making thousands of dollars, and you could be on your way to becoming the next big thing on the internet!

Still a little uncertain about what major to choose? Consider these 4 Expert Tips for Choosing Your Best-Fit College Major to make it easier.

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About Carolina Jacobs

Carolina Jacobs is a Managing Editor at


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