Hand drawing a lightbulb made of career buzzwords such as Success, Growth, etc.

The Importance of Career Prep: How to Plan for Your Dream Job

Is a college degree the ticket to a great job? Not quite. Career preparation is vital for every student, starting as early as high school. Learn more here!

There was once a time that simply earning a college degree could land students a job following graduation. Though there are a handful of professions that offer a pipeline from college to career, these jobs are few and far between. With that being said, remember: Regardless of the major you choose or the degree you earn, career preparation should remain at the forefront of every student’s mind from the day you start looking for colleges to the day you accept a post-grad job offer. Need more convincing? Here’s what you should know about the importance of career prep.

Why do students go to college?

Students may opt to apply to college because it’s what’s expected of them after high school; to pursue their dream job; to get away from home; to become associated with a “top” school; and/or to make their family proud. The reasons vary and are highly individual, but the vast majority of students pursue college with the goal of becoming qualified for a good job—especially if they have a career path in mind that makes them excited—and make a decent living. 

According to a New America survey, Deciding to Go to College, the top three reasons students decide to go to college among the reasons listed in the survey were:

  1. To improve employment opportunities (91%)
  2. To make more money (90%)
  3. To get a good job (89%) 

Seven out of 10 students describe these reasons as “very important,” and the data backs these ambitions:

  • The unemployment rate for Americans with only a bachelor’s degree was 2.5% in 2017, according to the Bureau of Labor Statistics. The unemployment rate for Americans who earned a high school diploma but didn’t attend any college was almost doubled at 4.6%.
  • College graduates have more earning potential on average than people who only have a high school diploma. Data from the Bureau of Labor Statistics shows that in 2021, people with a college degree made around $1,334 a week, while someone with a high school diploma earned just $809.
  • Bachelor’s degree holders ages 25–34 earned a median income of around $59,600 in 2020, while their peers without college degrees earned $36,600, according to the National Center for Education Statistics.

However, a degree in hand does not guarantee a job post-graduation. Things have changed drastically over the last several decades, and gone are the days of a degree opening doors without additional effort and considerations. 

Related: Top 10 Career Fields in America: What You Should Know

Misconceptions about college and careers

Students and parents have many beliefs about what a college degree can bring, and some of those beliefs are no longer accurate in today’s competitive job market. But one incredibly common misconception seems to stand above the rest:

“All that college graduates need to be marketable to employers is a college degree...especially if that degree is from a reputable college.”

Unfortunately, that’s simply not the case anymore. “The fact of the matter is that the college graduate job market is very different now than it was 10 or 20 years ago,” said Mark Schappert, a University Employer Relations Partner and College-to-Career Consultant. “Even though overall employment levels were very high going into this past spring, a surprising number of college graduates have been struggling for the last decade to launch and land professional entry-level jobs.” 

How the weight of a college degree has decreased

Years ago, higher education used to be considered more of a privilege than a logical next step. Now, more students than ever are earning a four-year degree than in the past—and as a result, there are more college graduates than there are skilled entry-level jobs. According to the Bureau of Labor Statistics, between 1910 and 2000, the employment of professional, technical, and kindred workers grew from 1.7 million to 30.2 million. College completion rates have quintupled between 1940 and 2010. So though unemployment is relatively low, we’re seeing a phenomenon of “underemployment.” In fact, in December 2022, about 38.1% of recent college graduates were underemployed, according to data from Statistica.

One of the contributing factors to underemployment is the increase in jobs “preferring” or outright requiring applicants to have a college degree. For example, according to a 2014 Burning Glass Technologies report, 34% of job postings for secretaries and administrative assistants requested a college degree. Economists call this phenomenon “degree inflation” or “credential inflation.” More alarmingly, the unemployment rate for young college graduates exceeds that of the general population.

What students need to do to graduate college career-ready

“These days, a career-ready college graduate needs a degree...plus a little extra,” says Schappert. There are four elements that are crucial to becoming a well-rounded, career-ready job candidate after graduation: 

  • Job hunt and career field smarts: Basic job search–related skills (search strategies, résumé writing, interviewing) in addition to field awareness, knowledge, and interest
  • Experiences outside of the classroom: Internships, co-ops, projects, volunteering, extracurricular activities
  • A professional network: You know what they say: It’s not what you know. It’s who you know.
  • Both soft and hard skills that align with career interests: Oral communication, teamwork, critical-thinking, and industry-specific technology skills

In addition to developing these, successful college-to-career launchers begin thinking about and planning for careers early in college, are proactive in taking control of their career preparation, and use the abundance of resources available to them (college career services are there for a reason!).

Related: Boost Your Career Advantages With These 5 Liberal Arts Skills

The role of counselors in career prep

One of the many valuable resources available to high school and college students is counseling services. Though high school counselors can help with a student’s transition to college, they often have limited time and varying levels of expertise when it comes to career preparation. Fortunately, college counselors—particularly those in the career services department—can be incredibly helpful (when they have the time).

Utilizing career services in college

According to a 2017 Strada-Gallup Student Survey, after creating or updating a résumé, students tend to favor their career services center’s least beneficial services—taking a skills test, for example—more than they do the more beneficial ones. To boot, fewer than 20% of undergraduate students seek out their school’s career centers for advice on finding jobs or applying to graduate programs, both of which the recent report identifies as some of the most valuable services offered at career centers. If we could offer just one piece of advice: be proactive and utilize the career services office at your college or university, and take advantage of all their offered services!

Hiring a private college or career consultant

Hiring a professional can be a smart move if free career services and resources available to you aren’t “doing the trick.”

  • College consultants can help you identify schools that are a good match for your academic strengths and interests, advise on crafting strong applications, and assist in maximizing financial aid.
  • Private career consultants or coaches can help you target careers that are a good fit for your skills and areas of interest, strongly prepare to launch a career upon graduation, and develop and execute an individualized college-to-career plan.

Related: 8 Reasons to Use the Career Center Before Senior Year

Next steps

In order to truly prepare for today’s competitive job market, students must make a commitment to not only earn a college degree but proactively prepare for their desired career path(s) throughout their college years. A few final tips:

  • Learn as much about yourself as you can and find a few career paths that interest you.
  • Explore and learn about various career options that could be a good fit for your skills and interests.
  • Don’t stop after choosing a major—get granular about what specialty or concentration of that broad academic category you want to pursue.
  • Focus on becoming strongly prepared and ready to launch your career upon graduation.

Download our free Career Prep Worksheet!

To get you started, we’ve created this free-to-download Career Prep Worksheet. It’s a PDF, so you can print it out or fill it out on a desktop computer. The second page is meant to be an in-depth exploration of a certain career field that it can be duplicated or printed multiple times—one for each of your areas of interest. You can also print the third page as many times as needed to track each internship you complete throughout your high school and college career.

Page 1Page 2Page 3

To download, either click the images above or link below to open the worksheet in a new window. From there, choose the download button or choose "File" then "Save as..." in your browser's main menu. Happy career planning!

Download the worksheet now, and find more information on different career paths in our Internships and Careers section!

Like what you’re reading?

Join the CollegeXpress community! Create a free account and we’ll notify you about new articles, scholarship deadlines, and more.

Join Now

Join our community of
over 5 million students!

CollegeXpress has everything you need to simplify your college search, get connected to schools, and find your perfect fit.

Join CollegeXpress
Daniel Ogunlokun

Daniel Ogunlokun

High School Class of 2022

When I started looking at colleges in the beginning of my senior year, I was conflicted about which ones I wanted to attend based on safety, tuition costs, location, academic rigor, and prestige. Searching the internet and getting more questions than answers, I came across CollegeXpress, which made all the steps I had taken look like a minor issue. Everything was summarized and detailed, and I couldn't be more thankful and appreciative.

Farrah Macci

Farrah Macci

High School Class of 2016

CollegeXpress has helped me in many ways. For one, online searches are more organized and refined by filtering scholarships through by my personal and academic interests. Due to this, it has made searching for colleges and scholarships significantly less stressful. As a student, life can already get stressful pretty quickly. For me, it’s been helpful to utilize CollegeXpress since it keeps all of my searches and likes together, so I don’t have to branch out on multiple websites just to explore scholarship options.

Emilie Delgado

Emilie Delgado

$2,000 Community Service Scholarship Winner, 2013

CollegeXpress has tremendously helped me in my search for financial aid opportunities as I enter my college career. It is easy to navigate and quickly narrowed down scholarships that I could apply for. Being awarded the scholarship will greatly help me in my finances regarding books and tuition. Thank you for this opportunity. Without CollegeXpress, it would have been more difficult to apply. I would recommend this site to everyone!



High School Class of 2021

CollegeXpress gave me options of schools with my major and from there I was able to pick what was most important to me in a school. Everything was so organized that I could see all the information I needed.

Carlie Cadet

Carlie Cadet

High School Class of 2019

CollegeXpress has helped me learn about an abundance of scholarships available to me and my situation. I was able to do research for colleges in my best interest with your website. I've had multiple colleges email me and offer me multiple scholarships and things of that nature because of this website! Thank you so much for uploading scholarships I didn’t even know existed, even if my life took a huge turn and I wasn’t able to go to college straight out of high school. CollegeXpress helped me a lot in high school to be even more motivated to get into my dream college (which I did, by the way). I'm looking forward to using the materials CollegeXpress has kindly provided me for free to look for scholarships to help pay for college.

College Matches

Colleges You May Be Interested In

Siena College

Loudonville, NY

Drake University

Des Moines, IA

Kean University

Union, NJ